CLARITY

Privacy Policy — Clarity

Last updated: 2026-07-14

Privacy Policy for Clarity

Last updated: 14 July 2026

Clarity is a private, minimalist app for tracking consumption habits (such as smoking, alcohol, caffeine, or your own custom trackers). This Privacy Policy explains what data Clarity handles and how.

Clarity is designed to be private by default. There is no account, no login, and the data you log stays on your device. This policy describes the little data that is processed, mostly to keep the app stable and to understand — in aggregate and anonymously — how it is used.

Data controller: Daniel Oberlechner ("we", "us", "our") Contact: hello@danobe.dev

Our approach: privacy by default

No account, no login, no sign-up. You can use Clarity without giving us any personal identity.
Your logged data stays on your device (and, if you use iCloud, in your own iCloud account). We never upload it to our own servers.
No ads. No advertising trackers. We do not sell your data.

1. Data you create and store

When you use Clarity, you create data such as:

Trackers — name, goal (observe/pause), color, icon, and optional price/baseline values.
Entries — amount, an optional trigger, an optional note, and a timestamp.
Your settings — for example your custom trigger list and notification preference.

This data is stored locally on your device using Apple's SwiftData framework. We do not have access to it, and it is not uploaded to our servers.

iCloud sync: Clarity syncs your data across your own devices using your personal iCloud account (Apple's iCloud/CloudKit). That data lives in Apple's infrastructure under your Apple ID; we never have access to it, and it is governed by Apple's Privacy Policy. If you sign out of iCloud or turn it off for Clarity, your data stays only on your device.

2. Analytics data (Mixpanel)

To understand how Clarity is used and to improve it, we use Mixpanel for anonymous product analytics.

What is collected: anonymous usage events (for example that an entry was logged, a tracker was created, or which screen was viewed), plus non-identifying context such as device model, operating system version, app version, language, and session information.
Anonymous identifier: these events are tied to a random identifier generated by the app on your device — not your name, email, or Apple ID.
What is NOT collected: we do not send the content of your notes, your tracker names, or any free text you enter. We only record that an action happened and non-identifying attributes about it.
Where: Mixpanel is configured with EU data residency (data processed on Mixpanel's servers in Frankfurt, Germany).

See Mixpanel's Privacy Policy.

3. Crash and performance data (measure.sh)

To find and fix bugs and to keep the app stable, we use measure.sh for crash and performance reporting.

What is collected: crash and error reports, "app not responding" events, device and operating system information, and a short diagnostic timeline of events leading up to a crash.
Screenshots: any screenshot captured at the moment of a crash is automatically masked — text and media are hidden — to protect your content.
Purpose: diagnosing and fixing stability issues.
Where it is stored: measure.sh Cloud stores this data on Google Cloud Platform, encrypted in transit (TLS 1.2+) and at rest (AES-256).

See measure.sh's security information.

4. In-app purchases

Clarity offers optional tips (voluntary support) through Apple's In-App Purchase system.

Payments are processed entirely by Apple. We never see or store your payment details, card number, or Apple ID.
Apple's handling of this data is governed by Apple's Privacy Policy.

5. Notifications

Optional milestone reminders (for "pause" trackers) are scheduled locally on your device. No data is sent to us or to any third party in order to deliver them.

6. What we do not collect

We do not collect:

Your name, email address, or phone number (unless you choose to email us for support).
Your precise location, contacts, photos, or Apple Health data.
Advertising identifiers. Clarity contains no ad networks.

7. Third-party services

Service	Purpose	Privacy information
Mixpanel (EU region)	Anonymous product analytics	Privacy Policy
measure.sh	Crash & performance reporting	Security & Privacy
Apple	In-app purchases, App Store, iCloud	Privacy Policy

These providers act as data processors for the limited data described above.

8. International data transfers

Some of our providers are based outside the European Economic Area (EEA). Where data is transferred outside the EEA, appropriate safeguards (such as the European Commission's Standard Contractual Clauses) apply.

Analytics (Mixpanel) is used with EU data residency to keep this data within the EU.
Crash & performance data (measure.sh) is stored on Google Cloud Platform. Where this involves processing outside the EEA, appropriate safeguards apply.
iCloud data is handled by Apple under your Apple ID, governed by Apple's own terms.

Legitimate interest — anonymous analytics and crash reporting, so we can operate, secure, and improve the app. We minimize this data and keep it non-identifying.
Performance of a contract — processing an in-app purchase you choose to make.
Consent — where required by law.

10. Data retention

On-device data: kept until you delete it (Settings → "Delete all data") or uninstall the app.
Analytics and crash data: retained only as long as necessary for the purposes above, according to our providers' retention settings.

11. Your rights

If you are in the EU/EEA, under the GDPR you have the right to access, rectify, erase, restrict, and port your data, to object to processing, and to lodge a complaint with a supervisory authority.

In practice:

You can delete all your data at any time in Settings → Delete all data, or by removing the app from your device.
For anonymous analytics or crash data associated with the app-generated identifier, contact us at hello@danobe.dev and we will help where technically possible.